Podcast

Episode Overview:

Unveiling the Power of Predictive Analytics and Personalization

How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind as big data and AI rewrite the rules of the pharma industry. Join your host Saumya Prakash and her guest for the episode, Prof, Madhu Viswanathan, a celebrated figure in analytics from the University of Minnesota Carlson School of Management as they walk us through the seismic shift from traditional data management to the forefront of technological integration that’s revolutionizing pharma marketing, salesforce dynamics, and incentive plans.

Key Topics Discussed:

• The vital role of capturing data

•Transformation in the role of sales reps

• Biases lurking in sales strategies

• How tech is addressing these challenges

• Viewing data analytics and AI as allies of growth

Expert Insights:

Vikram lays bare the challenges and the crucial need for a clear direction, robust data, and the right tools to succeed in this rapidly evolving landscape.

Episode Highlights:

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

How to Listen:

Tune in to this informative episode of Pharma Marketing Playbook on your preferred podcast platform to explore the dynamic intersection of AI, marketing, and analytics in the pharmaceutical industry.