Episode Overview:

In this episode of Pharma Marketing Playbook, host Saumya Prakash is joined by Praveen Thakur, an expert in pharmaceutical marketing, to discuss the evolving role of AI and automation in marketing and analytics within the pharmaceutical industry.

Key Topics Discussed:

• Diverse Data Sources: The episode examines how the increase in data sources, especially social media, is changing the approach to data gathering and analysis in pharma marketing.

• Real-Time Sentiment Analysis: Praveen Thakur shares insights on the importance of analyzing and responding to public sentiment in real-time, especially in relation to pharmaceutical products and brands.

• Decision-Making Agility: The conversation covers how AI tools are aiding faster and more efficient decision-making in marketing strategies.

• Ethical and Privacy Considerations: The episode delves into the ethical and privacy issues arising from the use of AI in handling sensitive health data and customer information.

• Human-AI Collaboration: Saumya and Praveen discuss the balance between automated processes and the critical role of human judgment and creativity in the pharmaceutical marketing sector.

Expert Insights:

Praveen Thakur shares his extensive experience in pharmaceutical marketing, offering valuable perspectives on adapting to the challenges and opportunities presented by AI and automation in the industry.

Episode Highlights:

Listeners will gain a detailed understanding of the impact of AI on pharmaceutical marketing and analytics, learning about the challenges of integrating new technologies and the importance of maintaining ethical standards in this rapidly evolving field.

How to Listen:

Tune in to this informative episode of Pharma Marketing Playbook on your preferred podcast platform to explore the dynamic intersection of AI, marketing, and analytics in the pharmaceutical industry.