By mastering how to accurately collect and maintain Physician data, companies can enhance their marketing efforts, engagements, sales strategies, etc. Effective physician profile management is crucial for successful multi-channel(MCL) Targeting in the Pharmaceutical industry. 

What is MCL Targeting? 

MCL or Multi-Channel marketing, refers to a strategy pharmaceutical companies use to engage HCPs, including physicians, through various marketing channels. These channels can be anything from direct meetings to blogs, webinars, etc. It helps pharma companies engage with HCPs in their preferred medium, and provide all the relevant information, to increase their chances of engaging with Physicians, optimize their marketing for better results, and to influence HCPs a lot more efficiently.

Effective physician profile management requires one to update the information correctly and collect it from reliable sources. By maintaining an effective Physician list, Pharma companies can create more personalized and effective marketing strategies, with less money expenditure and more profit. 

How to Create and Master Physician Profile Management for Effective MCL Targeting 

Data Collection –

● To create a physician profile, we need to collect accurate data from reliable sources. Physician data can be collected mainly from two sources, Primary and Secondary sources. Primary sources include the Medical Reps meeting with the Physician, Patient testimonies, Prescription Histories, etc. Secondary resources include social media, websites, and other reliable databases. 

● The data collected must include the necessary information that a patient or marketer must need like name, contact details, visiting time, affiliated hospitals, education, Prescription pattern, patient demographics, etc. 

Data Management and Segmenting –

After the data is collected, divide the data into segments based on specific characteristics like demographics, prescription patterns, etc. Use CRM and SFA tools to target physician data and to manage the profile created. CRM will ensure that all data is up-to-date and easily accessible. Make sure to create a schedule that conducts routine reviews of existing data to ensure their relevance and accuracy. Segmenting also makes room for more personalized and effective marketing strategies, thus ensuring that the right information/message reaches the right consumer in the right medium. 

Leverage AI and Digital Tools – 

Make use of Digital tools and AI-powered solutions like Mutlplier AI’s HCP IQ to enhance the process of data collection and management, and thereby enhancing physician profile management. They can help analyze large data and help identify patterns, create insights, and provide predictive analytics. 

Using AI-powered solutions will help pharma companies to harness the full potential of their physician’s data, which can help generate precise marketing strategies which will drive sales and stay ahead in the market. HCP IQ also helps with segmentation thus

helping with targeted marketing strategies, while updating with real-time information. When segmented Brands can understand which HCP prefers what medium and what are his prescription patterns, allowing the brand marketing team to understand which channel to use to engage with the HCP. 

Accurate Physician Profile Management is crucial for successful MCL Targeting, but it is also crucial to ensure that all of the above is done while maintaining an ethical code of conduct.