We are far too deep into the technological era to hold onto the nostalgia of traditional ways of marketing, this will just leave us far behind the competition, this applies in the pharmaceutical industry too. Though the industry has been rather slow in accommodating technology into its working, compared to other markets, due to strict regulations, and the quantity and confidentiality of the information made available to them. Digital Marketing in Pharma with available solutions can help companies revolutionize their sales and marketing endeavors. 

In the pharmaceutical industry, medical reps play an important role in how a brand’s pills are marketed and taken up by doctors. Medical reps will collect information on doctors, schedule according to doctors’ availability, meet the doctors, and pitch their pills to doctors, convincing the doctors to select their pills over the competitors, is a task in itself. This is why medical reps have similar mindsets to entrepreneurs, they need to be valuable consultants that HCPs (Health Care Professionals) can rely on. 

But, as important as this process is it is also time-consuming, that is where digital marketing in pharmaceuticals comes into play, to make marketing a brand’s product faster and more efficient. A shift from traditional marketing methodologies into digital marketing helps facilitate personalized marketing campaigns on a large scale and even helps create and maintain deeper customer engagement. 

How Digital Marketing in Pharmaceuticals is Leveraged 

● Digital marketing in Pharma helps reach a wider audience and increase the brands’ visibility via online channels like emails, brand websites, social media, etc. The door-to-door pitching can be traded for eDetailing where a one-on-one discussion about brand products can be held online. This approach is called Omnichannel Marketing. Multiple AI provides a tool called Planner IQ which enables trend analysis, omnichannel campaign orchestration, and other insights and helps increase your brand’s campaign engagement to different audiences in different platforms cost-effectively.

● Using a Data Management Platform(DMP) helps to keep marketing cost-effective by using data collected to create target advertisements based on consumer needs and a Customer Data Platform(CDP) helps in collecting data from multiple sources and helps create profiles on them, anonymously and known users. for example, HCP IQ and Patient IQ by Multiplier AI are two such solutions, they can be used to create not just specific and useful data, but the data can be useful in creating a targeted and cost-effective marketing strategy. 

● Digital marketing in pharma also helps in providing educational resources via websites, blogs, and online courses which can be advertised through newsletters, social media posts etc. The AI solutions (Content Authoring) available like content generator by Multiplier AI help use AI to create personalized and pharma-oriented content for emails, newsletters, and blogs.

Conclusion 

Digital Marketing in pharmaceuticals revolutionizes traditional methods and makes marketing goals easier to achieve and more effective. Leveraging AI and Digital tools like PATIENT IQ and PLANNER IQ by Multiplier AI is the smartest decision that one can take to keep up with an extremely competitive marketing industry. They provide cost-effective, personalized, methods to influence HCPs resulting in deeper and successful engagements. Remember, the early bird catches the worms, and in any industry, the early bird takes advantage of digital technology