Category: Uncategorized

The pharma industry is highly competitive in the world nowadays. To survive first we need health hence it always has a high need for humans and modern technology. Keeping this as a strategy, pharma brands are trying to get all available opportunities and getting ready to face the challenges in this journey. So let us… Read more

In the pharmaceutical ecosystem, innovation and efficiency are very important for the successful marketing and selling of products. In such an environment, SSoV (Scientific Share of Voice) has emerged as a Key Performance Indicator (KPI). SoV Share of voice, helps one quantify the reach of a brand and its product and marketing strategies that have… Read more

In pharmaceutical Marketing in a competitive space, doctors are marketed a lot of products and provided plenty of literature, they cannot retain all the information and end up retaining a minimal amount of information, so it is important to create a meaningful and lasting impression on healthcare professionals.  Why was Share of Voice preferred in… Read more

The advancement of technology has made the world a competitive place, moreover, Doctors are sought after for promotion not only by pharmaceutical companies but also by other industries, don’t we see a recommended by doctors tag on everything? This severe competition exists because of the value of a doctor’s opinion. So, in such a competitive… Read more

In today’s rapidly evolving pharmaceutical landscape, the traditional way of solely relying on Medical Reps to bring in business and reach out to potential customers is a time and cost-consuming process that cannot keep up with the very competitive industry. Physicians, nowadays, rely on online sources for knowledge updates and introduction to new drugs compared… Read more

Physicians have a strong hold on pharmaceutical marketing strategies because they prescribe drugs and medicines to patients, so it makes sense that Pharmaceutical companies focus a lot on getting them on the brand. Marketing to doctors requires a strategic approach that integrates personalized engagement, educational content, webinars, etc. It is also important that these strategies… Read more

In the pharmaceutical industry, like any industry, shortcomings need to be analyzed and rectified for better sales. Understanding whether the lack of sales is due to an ineffective pharma sales pitch or a poor Product/Market Fit is crucial for refining the strategies to get a better result.  Effectiveness of Pharma Sales Pitch.  The pharma sales… Read more

By mastering how to accurately collect and maintain Physician data, companies can enhance their marketing efforts, engagements, sales strategies, etc. Effective physician profile management is crucial for successful multi-channel(MCL) Targeting in the Pharmaceutical industry.  What is MCL Targeting?  MCL or Multi-Channel marketing, refers to a strategy pharmaceutical companies use to engage HCPs, including physicians, through… Read more

It is very important to be always on top for pharmaceutical companies in the very competitive and evolving Pharma industry, and you can only remain on top by adapting new tools and technology to advance the existing Pharmaceutical marketing strategies to promote your brand, drive sales growth, and improve engagement. Here are the top 3… Read more

An apple a day keeps the doctor away, probably the only people who do not want to keep the doctor away belong to the pharma industry. That is how important of a role physicians in pharma marketing play. Their influence helps strategize marketing tactics and significantly impact customer outcomes.  The influence of physicians in pharma… Read more